MTV says it was again the UK’s number one music destination in 2014 among 16 to 34 year olds.
The suite of eight dedicated music services, MTV Music, MTV Hits, MTV Rocks, MTV Dance, MTV Base, MTV Classic (rebranded MTV Xmas for the festive period), MTV Live and VH1 – gained more than a third of all viewing of total music TV in 2014, according to consolidated BARB data.
“MTV had an outstanding 2014 and we’re going into 2015 firing on all cylinders across both music and entertainment, on- and off-air,” commented Kerry Taylor, Senior Vice President and General Manager, MTV UK. “This year we’ll be building on the success of our biggest year in live music to date and plan to take our phenomenal long-form content to the next level in order to give our audiences even more of the kind of killer multiplatform experiences they demand from MTV.”
Season nine of Geordie Shore achieved MTV’s highest ever 16-34 episodic audience in early December while Ex on the Beach, which returns for a second series in late January, delivered MTV’s biggest ever launch audience for a brand new series when it premiered in April.
Broadband TV News notes that as an individual channel the terrestrial free-to-air 4 Music maintains the highest audience share.
