On Monday, August 1, MTV will turn VH1 Claasic into MTV Classic, on the occasion of the broadcaster’s 35th birthday.
MTV Classic will feature an eclectic mix of fan-favorite MTV series and music programming drawn from across its rich history, with a special focus on the 1990s and early 2000s. MTV Classic will launch with the airing of MTV Hour One, MTV’s first hour of programming from 1981.
“From Beavis & Butt-head to Laguna Beach, MTV’s programming vault is a music and pop culture goldmine with universal resonance,” said Sean Atkins, president of MTV.
“MTV Classic gives audiences a modern and artful home for classic MTV programming and — alongside MTV, MTV2, MTV Live and mtvU — rounds out a diverse portfolio with music and youth culture at its core.”
After the rebroadcast of its very first hour, MTV Classic will be airing the Total Request Live retrospective The TRL Decade. Following will be a marathon of some of the most memorable episodes of MTV Unplugged – many of which haven’t aired in years – including artists Bob Dylan, Alice In Chains, Erykah Badu, Oasis, Neil Young, Nirvana and more, that will lead into a primetime animated programming block including Daria, Beavis & Butt-head and Aeon Flux. MTV Hour One will also air on MTV’s Facebook page via Facebook Live.
Additionally, MTV Classic will continue to run movies, concerts and music videos from the past that speak to the last three decades of music. In Europe, MTV was launched on August 1, 1987, with a special happening in the former club Roxy in Amsterdam.
