A new planning currency is to be launched for internet audience ratings in the Netherlands.
Kantar Media is promising the world’s most advanced hybrid model for the measurement of Norwegian TV audiences. The Norwegian TV audience measurement steering committee has awarded Kantar a five-year contract from 2018.
TalkTalk has managed to grow its share of the overall home services market by 3.2 percentage points on the last quarter, following the data hack that saw 250,000 of its broadband customers switch to other suppliers.
Kantar Media is to acquire the audio watermarking unit of Civolution. The audience measurement company is strengthening its position around second screen activation.
Kantar Media has unveiled the UK’s official Twitter metric, designed to measure Twitter TV audience engagement.
A new study shows that Twitter can boost TV viewing during a broadcast with smaller channels able to make theor presence felt through effective Twitter strategies.
Kantar Media has renewed a contract with PMT, the TV audience measurement steering committee in Slovakia, for the provision of TV audience measurement.
Social TV analytics company SecondSync has integrated overnight TV ratings from BARB into its social TV measurement service.
Detailed analysis of social media data as it applies to UK broadcast audiences is to be made available following an agreement between Kantar Media and SecondSync.
Nagra and Kantar Media are to offer a new subscriber behavior service that will provide platforms with a wealth of data, while protecting viewer privacy.