Kantar Media has rebranded as Fifty5Blue, marking a new phase for the audience measurement provider after its separation from Kantar Group and its acquisition by H.I.G. Capital in August 2025.
Germany’s AGF joins Audience Measurement Coalition
German video research company AGF Videoforschung is joining the newly established Audience Measurement Coalition (AMC).
Live sports behind 1 in 4 SVOD subscriptions
The availability of live sports motivates 1 in 4 new subscription video on demand subscribers, according to Kantar’s Entertainment on Demand (EoD) Special Report.
Kantar Media signs Romanian deal
Kantar Media has signed an agreement with ARMA, the Romanian industry body for TV measurement, that will see the continued provision of broadcast TV ratings to the market.
New planning currency for Dutch internet audiences
A new planning currency is to be launched for internet audience ratings in the Netherlands.
Kantar expands online viewing in Norwegian measurement contract
Kantar Media is promising the world’s most advanced hybrid model for the measurement of Norwegian TV audiences. The Norwegian TV audience measurement steering committee has awarded Kantar a five-year contract from […]
TalkTalk clawing back marketshare
TalkTalk has managed to grow its share of the overall home services market by 3.2 percentage points on the last quarter, following the data hack that saw 250,000 of its […]
Kantar buys Civolution audio watermarking unit
Kantar Media is to acquire the audio watermarking unit of Civolution. The audience measurement company is strengthening its position around second screen activation.
Kantar to release UK’s first official Twitter ratings
Kantar Media has unveiled the UK’s official Twitter metric, designed to measure Twitter TV audience engagement.
Kantar study confirms TV-Twitter link
A new study shows that Twitter can boost TV viewing during a broadcast with smaller channels able to make theor presence felt through effective Twitter strategies.