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Germany’s AGF joins Audience Measurement Coalition

February 11, 2025 10.19 Europe/London By Jörn Krieger

German video research company AGF Videoforschung is joining the newly established Audience Measurement Coalition (AMC).

Filed Under: Newsline, Research Tagged With: AGF, AMC, ARMA, Audience Measurement Coalition, Comscore, EMFA, Gemius, GfK, Ipsos, Kantar Media, Kerstin Niederauer-Kopf, Mediametrie, Mediapulse, MMS, Nielsen, NMO Edited: 11 February 2025 10:21

Kantar Media signs Romanian deal

October 5, 2023 19.54 Europe/London By Chris Dziadul

Kantar Media has signed an agreement with ARMA, the Romanian industry body for TV measurement, that will see the continued provision of broadcast TV ratings to the market.

Filed Under: Central & East Europe, Newsline Tagged With: ARMA, Kantar Media, Romania Edited: 5 October 2023 19:54

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White Paper: The Evolution of TV Audience Measurement by SES

How can broadcasters measure audiences accurately in an era of streaming, connected TVs and fragmented viewing habits? This SES insight paper explores the evolution of audience measurement from the early days of radio surveys and television panels to today’s real-time, data-driven analytics. It examines the limitations of traditional audience measurement techniques, the challenges created by streaming platforms and multi-platform viewing, and the growing role of connected TV technologies such … [Read More ...]

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