In Germany, around 4.1 million smart TV sets were sold in the first nine months of 2020 – almost 14% more than in the same period of the previous year (3.6 million).
Smart TVs accounted for 88% of the overall TV market – an increase of 5% compared with 2019 (83%). This is reported by the German industry association Deutsche TV-Plattform with reference to current figures from GfK Retail & Technology.
In total, over 44 million Smart TVs have been sold in Germany since 2012. Of these, more than 90% support the HbbTV standard and thus the use of interactive services via the red button on the remote control.
The trend towards larger screens is continuing, with demand for TVs with diagonals of more than 65 inches in particular picking up noticeably: In the first nine months of 2020, just under 220,000 of these TVs were sold in Germany – around 18% more than in the whole of 2019 (185,000).
The segment of smart set-top boxes also recorded strong growth compared to the previous year (2019: 135,000) with almost 280,000 receivers sold.
