On Thursday, April 11, Disney outlined its plans for its Disney+ SVOD platform. Launching in November, the company expects to reach 60-90 million Disney+ subscribers by 2024, with the US contributing a third.
Digital TV Research believes that this is achievable. In fact, Digital TV Research forecasts 75 million subscribers by 2024 – right in the middle of Disney’s estimates.
Simon Murray, Principal Analyst at Digital TV Research, expanded: “The Disney brand is known and respected in every home across the world. Disney will deliver a reasonably-priced, attractive platform that has plenty of appealing content.”
The US will remain the largest market by some distance, adding an average of 5 million subscribers a year to take its total to 25 million by 2024. Some way behind, the UK will provide 5.5 million subscribers, followed by Brazil and Canada. These four countries will account for half the total subscribers.
Murray continued: “Similar to Netflix, Disney+ is not expected to launch as a standalone platform in China. Its impact is also expected to be limited in other large markets such as Russia and India.”
Digital TV Research forecasts 75 million subscribers for Disney+ by 2024, which is impressive growth in only five years. As a point of comparison, Netflix is forecast to have 200 million subscribers by 2024.
