• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

10% of US broadband homes watch esports

July 12, 2018 06.49 Europe/London By Broadband TV News Correspondent

10% of US broadband households are watching esports, according to Parks Associates.

Its new industry reports Digital Natives: The Rise of Esports and the 360 Deep Dive Sports vs. Esports: Audience, Spending, and Consumption define esports as professionally or semi-professionally organised competitive video gaming events, including popular gaming titles such as League of Legends, Call of Duty, and Street Fighter.

“Esports is a young, dynamic, and fast-growing industry. While viewership of many traditional sports is waning, esports is well positioned to capture the attention of a generation that grew up playing video games. Today, 62% of US broadband households play video games at least one hour per week,” said Hunter Sappington, Research Analyst, Parks Associates.

“Esports is currently a niche market, but it has the ability to engage often hard-to-reach demographics.”

The international research firm notes the esports audience is typically younger male gamers under 35 with a tendency to be on the cutting edge of technology and trends. Esports viewers spend more than twice as much money per month on non-pay-TV video entertainment content than non-viewers, with a monthly average expenditure of $47.23 compared to $22.97.

“For distributors, including pay-TV providers, OTT services, and social media platforms, esports represents an opportunity to complement existing content and grow the viewing audience,” Sappington said.

“By participating in this market during its formative stage, pay-TV providers, networks, and other ecosystem players can influence the trajectory of the market and secure content rights to key events.”

Additional data includes:
-YouTube and Twitch.tv are the two most popular sites used to watch esports, with 61% of viewers saying that they watch on YouTube and 45% using Twitch. More than one-half of viewers use more than one platform to watch esports.
– 41% of esports viewers say that they would be likely or very likely to pay for a subscription to watch esports events and content, and 39% of esports viewers are likely or very likely to pay to watch esports on a per-game or per-event basis.
– Computers are the most popular device category used to watch esports—67% of viewers use computers to watch esports, followed by 45% using TVs and 34% using a smartphone.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Newsline, Research Tagged With: eSports, Parks Associates, US Edited: 13 July 2018 06:21

Latest News

  • RTLzwei and Warner Bros. Discovery plan joint advertising sales house
  • HbbTV Enables Secure Content Delivery with New DRM Specification
  • Deltatre to acquire Endeavor Streaming
  • BBC’s response to global news events drives audience growth
  • New EBU Digital Committee chair wants collective response to Big Tech

Most Popular

  • Deltatre to acquire Endeavor Streaming
    Deltatre to acquire Endeavor Streaming
  • BBC’s response to global news events drives audience growth
    BBC’s response to global news events drives audience growth
  • HbbTV Enables Secure Content Delivery with New DRM Specification
    HbbTV Enables Secure Content Delivery with New DRM Specification
  • New EBU Digital Committee chair wants collective response to Big Tech
    New EBU Digital Committee chair wants collective response to Big Tech
  • Harmonic to unveil streaming Innovations at IBC2025
    Harmonic to unveil streaming Innovations at IBC2025
  • Sky and ITV extend long-standing platform partnership
    Sky and ITV extend long-standing platform partnership
  • RTLzwei and Warner Bros. Discovery plan joint advertising sales house
    RTLzwei and Warner Bros. Discovery plan joint advertising sales house

White Paper

Eutelsat planning capital increase to become European Starlink

The French state has bolstered its take in Eutelsat as part of a €1.35 billion capital increase. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.