10% of US broadband households are watching esports, according to Parks Associates.
Public funds are likely to flow into esports, in the view of Jan Pommer, director team and federation relations, ESL.
Poland’s National Broadcasting Council (KRRiT) has granted Telewizja Polsat licences for three satellite-delivered channels.
The Polish public broadcaster’s channel TVP Sport has become the exclusive partner of Intel Extreme Masters, ESL One and ESL Polish Championships.
Lagardère Sports, the sports rights subsidiary of French media company Lagardère, wants to launch a streaming service for sports fans in Germany.
Although eSports is currently gaining much attention, it has been around since the 1980s, according to Michiel Bakker, CEO, Ginx.
MySports, the new sports channel operated by UPC in Switzerland, will bring the first eSports format to Swiss TV screens.
Esports is reaching the elusive millennials audience, but total viewing figures are now even overtaking traditional sports, according to Michiel Bakker, founder en CEO of Ginx Esports TV.
The interest for e-sports and gaming is growing rapidly in Sweden. An increasing number of consumers are drawn to this type of online content. Almost 400,000 Swedes watch e-sports or gaming daily, making it considerably more popular than traditional sports online.
A rapid rise in consumption of eSports and streamed games content will drive $3.5 billion in revenues by 2021, up from $1.8 billion in 2017.