MySports, the new sports channel operated by UPC in Switzerland, will bring the first eSports format to Swiss TV screens.
Esports is reaching the elusive millennials audience, but total viewing figures are now even overtaking traditional sports, according to Michiel Bakker, founder en CEO of Ginx Esports TV.
The interest for e-sports and gaming is growing rapidly in Sweden. An increasing number of consumers are drawn to this type of online content. Almost 400,000 Swedes watch e-sports or gaming daily, making it considerably more popular than traditional sports online.
A rapid rise in consumption of eSports and streamed games content will drive $3.5 billion in revenues by 2021, up from $1.8 billion in 2017.
UPC Switzerland is launching an eSports portal, eSports.ch.
AMC Networks International Iberia and Machinima partner to launch the first gaming and fandom-focused SVOD channel for Spain and Portugal.
This weekend Viewster is broadcasting live from the world’s largest digital festival, DreamHack Winter, where the best electronics sports athletes gather to compete for over $500,000 in prize money.
Endemol Beyond is set to launch an international eSports channel Legends of Gaming on YouTube this September, fronted by top YouTube gamer Ali A.