• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Millennials more likely to use home networks for media purposes

May 22, 2014 16.30 Europe/London By Broadband TV News Correspondent

According to a new report from The Diffusion Group (TDG), 74% of millennials that use a home network describe their use as either equally or primarily media-oriented, a rate that decreases linearly with age.

The In-Home Video and PC Ecosystem, TDG’s newest release, notes that this is coincidental with the fact that young adults consume greater amounts of online media in the home from sources like Netflix, certainly more so than their older counterparts.

Primary home network useWhile the percentage of media-oriented network users is relatively equal among the two Millennial segments, differences do exist. For example, among Late Millennials (18-24s), 24% are media-centric network users, significantly higher than Early Millennials (25-34s) at 15%.

However, hybrid use (that is, equal use of the network for media and data purposes) was selected by 58% of Early Millennials compared with only 49% of Early Millennials.

“Most interesting is how rapidly this media orientation drops off as the age of the home network user increases,” noted Michael Greeson, TDG president and co-author of the new report.

“Beyond Millennials, this emphasis shifts incrementally toward a more data-driven behavior characterized by the use of net-connected, networked PCs for ‘productivity’ or non-media needs.”

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, Research Tagged With: TDG, The Diffusion Group, US Edited: 22 May 2014 16:30

Latest News

  • Slovak TV hires Zuzana Tapakova
  • Operator VOD services grow in Russia
  • Sky postpones German launch of Sky Glass
  • YouSee adds 5,000 new subs against the market
  • Viaplay inks multi-market deal with Erling Haaland

Watch Video

EKT backing RDK – ANGA COM Roundup Video

Jill Mulder, VP Marketing, EKT discusses how viewing habits and the role of the operator is changing and why EKT now backing RDK, with Broadband TV News editor Julian Clover. … [Watch Now ...]

Xperi on using AI to identify your audience – ANGA COM Roundup Video

Patrick Byrden, Xperi's VP of Business Development & Strategy, tells Julian Clover how the company is using AI to detect who is watching the TV, and providing them with more relevant content. … [Watch Now ...]

Free Ebook

eBook: The Full Guide to IP Monitoring

IP is the future of your facility, if not already your everyday reality. It enables incredible agility and cost savings, but also introduces a new set of challenges. Read The Full Guide to IP Monitoring to learn about the best practices for IP monitoring in live production, playout and OTT and the methods to help you to reduce complexity in these workflows. … [Download the eBook...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2022 Broadband TV News LLP · Log in

 

Loading Comments...