Half of US adults will consider Disney’s pending subscriptionvideo service, a fourth moderately-to-highly likely to sign up.
TDG: eSports is the ‘Next Big Thing’
According to a new report from The Diffusion Group (TDG), eSports has been silently exploding, out of the mainstream eye for years but now capturing the attention of companies throughout the interactive entertainment and gaming space.
TDG: Facebook Watch awareness remains low
Despite the fact that Facebook’s free ad-supported Watch on-demand video service launched just over a year ago, the offering continues to face significant challenges regarding feature awareness and use.
Amazon Prime: it’s all about free shipping
According to new research by The Diffusion Group (TDG), 79% of Amazon Prime users cite free shipping as the primary reason they subscribe to the service.
Amazon Channels dominates D2C TV network subscriptions
Amazon Prime Channels accounts for more than half of all direct-to-consumer subscriptions, according to research from The Diffusion Group (TDG).
NBCU, Fox, Disney/ABC and CBS top list of preferred networks
Despite declines in viewing, broadcast networks top the list for most desired channels groups, according to The Diffusion Group.
All US networks have streaming service by 2022
In the US, the unbundling of cable TV packages will accelerate over the next five years, with all major TV networks launching standalone direct-to-consumer (DTC) streaming services by 2022, according to a new report from The Diffusion Group.
Pay-TV to lose 26% of subs by 2030
Virtual MVPDs are set to disrupt the pay-TV marketplace, with legacy services to lose 26% of subscribers by 2030, according to TDG Research.
TDG: Binge viewing is pervasive
In the US, 86% of adult broadband users binge view at least occasionally, with 58% of 18-34s binging daily, according to The Diffusion Group (TDG).
Hulu users prefer streaming to legacy pay-TV
When asked to choose between their legacy pay-TV and SVOD services, Hulu on-demand users are 37% more likely than Amazon Prime users and 29% more likely than Netflix users to select streaming services over legacy pay-TV.
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