The Leichtman Research Group (LRG) found that the eleven largest pay-TV providers in the US, representing about 95% of the market, lost about 255,000 net video subscribers in 3Q 2016, compared to a loss of about 210,000 subscribers in 3Q 2015.
The top pay-TV providers account for 93.65 million subscribers, with the top six cable companies having 48.8 million video subscribers, satellite TV companies having 34.4 million subscribers (including over 900,000 from DISH’s Internet-delivered Sling TV), and the top telephone companies having 10.5 million subscribers.
“The top pay-TV providers lost about 255,000 subscribers in this year’s third quarter, a cumulative total that was about 45,000 more than in last year’s third quarter,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc.
“Over the past year, the top pay-TV providers (including DISH’s Sling TV) lost about 755,000 subscribers, compared to a loss of about 445,000 over the prior year.”
Other key findings for the quarter include: The top six cable companies lost about 90,000 video subscribers in 3Q 2016 — compared to a loss of about 170,000 subscribers in 3Q 2015.
Top cable MSOs losses were the fewest in any third quarter since 2006.
Satellite TV providers added 207,000 subscribers in 3Q 2016 (including gains from Sling TV), compared to a gain of 3,000 in 3Q 2015.
DirecTV’s net adds of 323,000 in 3Q 2016 were the most in any third quarter since 2011.
The top phone providers lost about 375,000 video subscribers in 3Q 2016, compared to a loss of about 45,000 subscribers in 3Q 2015.
Over the past year, AT&T lost about 1,335,000 U-verse subscribers, while adding 1,207,000 DirecTV subscribers.