Global adspend will grow 4.4% to reach US$544bn in 2015, and will accelerate to 5.3% growth in 2016, according to ZenithOptimedia’s new Advertising Expenditure Forecasts.
Independent. Since 2003
Global adspend will grow 4.4% to reach US$544bn in 2015, and will accelerate to 5.3% growth in 2016, according to ZenithOptimedia’s new Advertising Expenditure Forecasts.