Media multitasking is no longer confined to younger viewers, with new Omdia research showing sharp growth in mobile video viewing alongside television among older age groups in the United States.
Microdramas overtake streamers on US mobile engagement, says Omdia
Microdramas are emerging as one of the fastest-scaling formats in online video, with US users now spending more time per day watching microdramas on mobile apps than Netflix, Disney+ or […]
Omdia: YouTube nears 30 billion videos as Shorts surge reshapes viewing
YouTube reached 29 billion videos as of December 2025, with growth increasingly driven by Shorts, AI-generated content and expansion in markets such as India, according to new analysis from Omdia.
Omdia: YouTube TV set to overtake Charter and Comcast by 2027
YouTube TV is on course to become the largest pay-TV operator in the United States by 2027, overtaking both Charter and Comcast, according to new Omdia forecasts unveiled at NEM […]
New era of Streaming Partnerships
New research from Omdia has highlighted a a fundamental shift in the streaming media landscape.
Omdia: Streaming video revenues in MENA to surpass $1.2bn in 2024
The market for OTT video streaming in the Middle East and North Africa (MENA) region grew significantly in 2023.
‘First-among-equals’ status keeps Netflix in front
Netflix is maintaining significant advantages over its competitors with a ‘first-among-equals’ strategy that has given it direct access to subscribers and avoid revenue shares with platforms such as Apple or […]
Amazon Prime service to generate over $2bn in additional ad revenue in 2024
Amazon Prime Video is forecast to generate $2 billion in incremental launch revenue in its first year alone.
Viewers moving away from Stacking and they’re doing so FAST
Viewer behaviour is moving away from the previous practice of subscription stacking in favour of a more focussed approach.
Research: CEE FAST market on track to reach $42m
The Central and Eastern European market is on track to reach $42m in free ad-supported streaming tv (FAST) revenues by 2028 according to new research from Omdia.