The market for OTT video streaming in the Middle East and North Africa (MENA) region grew significantly in 2023.
‘First-among-equals’ status keeps Netflix in front
Netflix is maintaining significant advantages over its competitors with a ‘first-among-equals’ strategy that has given it direct access to subscribers and avoid revenue shares with platforms such as Apple or […]
Amazon Prime service to generate over $2bn in additional ad revenue in 2024
Amazon Prime Video is forecast to generate $2 billion in incremental launch revenue in its first year alone.
Viewers moving away from Stacking and they’re doing so FAST
Viewer behaviour is moving away from the previous practice of subscription stacking in favour of a more focussed approach.
Research: CEE FAST market on track to reach $42m
The Central and Eastern European market is on track to reach $42m in free ad-supported streaming tv (FAST) revenues by 2028 according to new research from Omdia.
Viewers will pay no more than $15.16 for premium VOD movies
A leading consultancy is warning operators are fast approaching the ceiling for the amount viewers are willing to pay in purchasing a VOD movie.
Linear TV remains dominant form of TV viewership in 2019
Despite declines in viewership, linear television remains the dominant form of TV viewing for consumers across the United States and other major economies, according to Omdia.