The Central and Eastern European market is on track to reach $42m in free ad-supported streaming tv (FAST) revenues by 2028 according to new research from Omdia.
Viewers will pay no more than $15.16 for premium VOD movies
A leading consultancy is warning operators are fast approaching the ceiling for the amount viewers are willing to pay in purchasing a VOD movie.
Linear TV remains dominant form of TV viewership in 2019
Despite declines in viewership, linear television remains the dominant form of TV viewing for consumers across the United States and other major economies, according to Omdia.