Nielsen, the benchmark of US TV audience figures, has teamed with Twitter to define social TV audience measurement and analytics.
Almost half of US viewers watch online video
Roughly half (48%) of Americans now watch video online, compared to 10% for mobile and 97% for traditional TV, according to the latest findings of Nielsen State of the Media […]
Americans are watching more videos
The average American today has more ways to watch video, whenever, however and wherever they choose. In the Cross-Platform Report, US research firm Nielsen finds that the resounding trend is […]