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Twitter and Nielsen create social TV ratings

December 18, 2012 10.25 Europe/London By Julian Clover

Nielsen, the benchmark of US TV audience figures, has teamed with Twitter to define social TV audience measurement and analytics.

Filed Under: Newsline, TV Tagged With: Nielsen Media Research, Twitter, US Edited: 18 December 2012 10:25

Almost half of US viewers watch online video

October 21, 2011 08.54 Europe/London By Julian Clover

Roughly half (48%) of Americans now watch video online, compared to 10% for mobile and 97% for traditional TV, according to the latest findings of Nielsen State of the Media Q2 report.

Filed Under: Editor's Choice, Research, Web TV Tagged With: Nielsen Media Research Edited: 28 October 2011 17:40

Americans are watching more videos

June 16, 2011 07.18 Europe/London By Broadband TV News Correspondent

The average American today has more ways to watch video, whenever, however and wherever they choose. In the Cross-Platform Report, US research firm Nielsen finds that the resounding trend is this: Americans are spending more time watching video content on traditional TVs, mobile devices and the internet than ever before.

Filed Under: Newsline, Research Tagged With: Nielsen Media Research Edited: 16 June 2011 10:38

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