Pluto TV is expanding its free streaming television service into Europe, premiering in the UK market on Sky Now TV.
Pluto TV’s roll-out on Sky’s streaming service will offer a mix of original curated channels and branded content on the Now TV Smart Stick and Now TV Boxes with the addition of thematic, genre-specific-channels creating the ultimate lean-back, TV-like streaming experience.
In the US, Pluto TV offers over 100 channels, over 120 content partners, availability across all streaming devices with approximately 10 million monthly visitors.
Pluto TV’s European headquarter is in Berlin, Germany, with Olivier Jollet as Managing Director Europe, overseeing a team of media executives – including Paul Edwards, Director of Content Partnerships Europe, and David Kwok, Director of Programming Europe.
“Olivier and his team have worked tirelessly to develop and launch Pluto TV in the UK with the perfect mix of our unique channel offerings, content partners, and features, all adapted to meet the sensibilities and affinities of the local audience. This is an exciting next chapter for Pluto TV on a global scale.”
Pluto TV’s UK offering includes over a dozen channels including original Pluto TV branded channels, from Pluto TV Movies and Pluto TV Kids to Pluto TV Fight, Pluto TV Explore and branded channels such as Xive TV, World Poker Tour and exclusively available in Europe, Mystery Science Theater 3000.
“Pluto TV, as a young and successful American company, was immediately met with great interest in the USA, recreating the classic TV channel guide while connecting with a digital first viewership. Now we want to reach out to the European audience as well”, said Olivier Jollet, Managing Director Europe, Pluto TV.
“Our vision is to generate highly engaging viewing experiences and to offer our viewers a diverse yet customised experience on connected TV screens. Pluto TV’s ad funded model opens the door for advertisers to reach a digital first viewership not reached via classic TV advertising. At the same time, content producers who are not yet on television get the chance to shine on the TV screen.”
Sky is an investor in Pluto TV and is poised to drive the introduction of the service in the UK. Sky’s initial investment in Pluto TV took place in 2014, shortly after the company’s launch in the US. Other investors include ProSiebenSat1 in Germany.
“We have been very impressed with Pluto TV’s development since our initial investment in the company four years ago”, said Emma Lloyd, Group Director of Business Developments and partnerships at Sky.
“I’m very excited the service is available for Now TV customers giving them even more great content to watch and I’m confident Pluto TV will see similar success in the UK as they have in the US.”
Further launches of the Pluto TV on other devices are planned for the UK and the German-speaking markets in the near future.