• Central & East Europe
  • Features

Broadband TV News

Independent. Since 2003

  • Home
  • Newsline
    • Platforms
      • Cable
      • Connected TV
      • IPTV
      • Satellite
      • Terrestrial
    • Technology
    • HDTV
    • Channels
    • On Demand/VOD
    • Distribution
    • Central & East Europe
    • Event Coverage
      • Calendar of Events
    • Regulation/Legal
    • Marketing
    • Columns
      • Briel On
      • Chris Dziadul Reports
      • Clover’s Week
    • People
    • Finance
  • Resources
    • White Papers
    • Download Presentations
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • About
    • Contacts
    • Our Privacy Policy – Terms and Conditions
    • Editorial Calendar
    • RSS & Social Networking
    • Mobile
    • Logos and Pictures
  • Advertise
    • Media Info
    • Hosted Events
    • Roundtable Video
    • Roundup Video
    • Mechanical Data
    • Terms & Conditions
  • Subscribe

Smart TV share jumps to 70% of TV shipments

July 17, 2018 13.17 Europe/London By Broadband TV News Correspondent

The global unit-share of smart TVs rose from 45% of total TV shipments in 2015 to 64% in 2017.

It is expected to reach 70% of all TV shipments in 2018. Global TV shipments are recovering in 2018, due to increased price erosion from declining LCD TV panel prices, with shipments rising 3.5% to 223 million units, according to IHS Markit.

“Global growth is expected in all regions this year, and positive annual unit growth is forecast to continue during the buildup toward the 2020 Summer Olympics in Tokyo,” said Paul Gagnon, research and analysis executive director, IHS Markit.

“The rise of streaming video availability worldwide, especially for special events like the World Cup and Olympics, along with continued growth for global streaming video services, have encouraged strong growth in smart TV sales in recent years.”

Consumers increasingly consider streaming to be a basic TV function of comparable importance to off-air broadcast reception. Streaming remains the only way to access ultra-high-definition (UHD) content for most consumers, with smart TV reinforcing the value of 4K resolution screens, which are now being sold at mass-market prices. At the same time, the effect of government-imposed mandatory interactivity for TV services in Brazil and Argentina has boosted Latin America into the top three global regions for smart TV adoption.

“The increased availability and integration of Amazon Alexa, Google Home and other popular digital voice assistants will further increase demand for smart TVs in 2018 and beyond,” Gagnon said.

“Streaming video is also the most common way for consumers to view 4K content while broadcast and pay-TV options are limited, further fueling smart TV adoption.”

Android is currently the most popular smart TV operating system platform, including both the full Android TV implementation and modified versions used by many Chinese TV brands. IHS Markit expects Android will continue to gain share through 2022, as a common third-party platform with native support for Google Home.

Proprietary smart TV platforms from Samsung (Tizen) and LG Electronics (WebOS) are the second- and third-most popular smart TV operating system platforms.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Connected TV, Newsline, Research Tagged With: Android TV, IHS Markit, Paul Gagnon, smart TVs Edited: July 17, 2018 19:39

Latest News

  • BT adds Eurosport 1 and Eurosport 2 to Big Sport package
  • NENT Group and Telia fail on new distribution agreement
  • New leadership at Ultra HD Forum
  • MTV Play launches on Virgin TV
  • North American OTT TV revenues to double

White Paper

White Paper: An approach to implementing HbbTV on Android TV by Zattoo

By Broadband TV News Correspondent

HbbTV’s self stated goal is to “harmonize the broadcast, IPTV, and broadband delivery of entertainment to the end consumer through connected TVs and set-top boxes”.

Most Read

  • AT&T to spin off DirecTV
    AT&T to spin off DirecTV
  • NENT Group and Telia fail on new distribution agreement
    NENT Group and Telia fail on new distribution agreement
  • BT adds Eurosport 1 and Eurosport 2 to Big Sport package
    BT adds Eurosport 1 and Eurosport 2 to Big Sport package
  • Discovery+ goes live in the UK
    Discovery+ goes live in the UK
  • Sky concern over Italian football rights agreement
    Sky concern over Italian football rights agreement

Watch Video

About Us

Broadband TV News is the Industry’s No.1 Information Provider bringing news, analysis and comment on the delivery of digital television, around Europe and the World.

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Editions

  • Central & East Europe
  • Channels
  • Columns
  • Features
  • White Papers

Subscribe

Join over 40,000 readers to our Daily and Weekly emails. Complete the simple form to get the latest issue delivered direct to your inbox.

Click Here

Advertise with Broadband TV News

Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. Keep your brand at the front of buyer's minds.

Contact: Chris Griffin Commercial Director Tel: +44 7590 522475

Connect with Us

 

Copyright © 2021 Broadband TV News LLP · Log in