The expected launches of Apple TV+ and Disney+ in November illustrate the major shift now occurring in the TV and online video market as more firms move into the business of over-the-top (OTT), direct-to-consumer (D2C) video services.
In an unintended consequence of the US-China trade dispute, the North American television market has increased its adoption of smart TVs—particularly those based on the Roku TV operating system.
Total cross-platform television viewing times across the U.S. and major European markets are declining as consumers increasingly turn to non-linear platforms as a substitute for traditional TV viewing.
In terms of content and services, 2018’s console market surpassed even 2008, which held the previous record for peak spend, writes Steve Bailey, principal senior analyst, games, IHS Markit.
A leading analyst has found 22% of internet users in four markets – the United States, UK, Australia and India – are using voice-command technology to operate TVs and set-top boxes.
The global TV market grew 2.9% in 2018, reaching 221 million units, due to a sales surge in the first half of the year as many consumers upgraded their TVs to watch the Football World Cup.
The UK is due to leave the EU at the end of March, and television channels targeting EU countries will require new licences.
In India localised content is as important as pricing, when choosing a video service, writes Fateha Begum, associate director, connected devices and media consumption, IHS Markit.
Although overall TV shipments in the third quarter of 2018 were flat compared to the previous year, the average TV unit-shipment screen size increased more than any previous quarter in more than a year.
After declining unit-shipment volumes in 2017, global TV shipments are forecast to grow 3.6% year over year in 2018, with additional 1.4% growth in 2019.