• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

250m households pay for streaming video

March 1, 2018 08.31 Europe/London By Broadband TV News Correspondent

The number of households worldwide which pay for streaming video services such as Netflix and Amazon Video has now broken through the 250 million mark, according to the latest research from Strategy Analytics’ TV and Media Strategies service.

The report, Home Video and OTT Video Forecast – Global, predicts that the number of homes paying for subscriptions to streaming video services will reach nearly 300 million by the end of 2018 and more than 450 million by 2022. (The chart on the left shows the percentage of households paying for streaming video services, Dec 2017)

Other key findings from the research include: -Average monthly household spending on streaming video services increased by 5.0% in 2017 to $9.46; The total number of streaming video subscriptions reached 345 million by the end of 2017; Households paying for streaming video services used on average 1.39 services; The US has the highest penetration of streaming video services, with 59% of households using at least one service at the end of 2017.

“Streaming video is rapidly becoming a normal part of people’s entertainment options,” says Michael Goodman, Director, TV & Media Strategies. “Usage is already at around half of households in the most mature markets and is likely to reach those levels in many other countries in the near future.

“Clearly market leaders like Netflix and Amazon will benefit from this trend, but there are also major opportunities for media companies which currently focus on more traditional pay TV and content development business models.”

Note: In this research pay-TV-like services such as NowTV and DirecTV Now were not included. Major services analysed include Netflix, Amazon Prime Video, Hotstar, IVI.ru, Hulu, Viu and iFlix.

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Newsline, Research Tagged With: Amazon, Hulu, Netflix, Strategy Analytics, Streaming Video Edited: 1 March 2018 08:42

Latest News

  • Netflix reveals strong Q2 with the promise of more hits this year
  • Mehmet Zahid Sobacı reappointed as Director General of TRT
  • Telia Company to dispose of Latvian operations
  • David Cho named editor-in-chief of CNBC
  • SFO freezes £10,000 in crypto assets from Arena TV CEO

Most Popular

  • Telenor to sell Allente stake to Viaplay
    Telenor to sell Allente stake to Viaplay
  • Amazon wins out in Prime Video subscriber lawsuit
    Amazon wins out in Prime Video subscriber lawsuit
  • SES Completes Acquisition of Intelsat
    SES Completes Acquisition of Intelsat
  • RTLzwei and Warner Bros. Discovery plan joint advertising sales house
    RTLzwei and Warner Bros. Discovery plan joint advertising sales house
  • Viaplay and TV 2 Norway to share football rights 
    Viaplay and TV 2 Norway to share football rights 
  • Telia Company to dispose of Latvian operations
    Telia Company to dispose of Latvian operations
  • MultiChoice planning revamp of DStv service
    MultiChoice planning revamp of DStv service

White Paper

SES Completes Acquisition of Intelsat

Luxembourg-based SES has completed its acquisition of Intelsat, creating a combined expanded fleet of 120 satellites across two orbits. … [Download the White Paper ...]

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2025 Broadband TV News LLP · Log in

 

Loading Comments...
 

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.