Global sales of connected TV devices are expecting to reach a new record this quarter, the combination of demand approaching the Christmas holidays and the impact of the pandemic that was already driving sales to streaming services and their devices.
The global population of TV and video streaming devices has now exceeded 1.1 billion, according to the latest analysis from Strategy Analytics’ TV Streaming Platforms service.
According to a recent report from Strategy Analytics, worldwide sales of smart TVs reached 157 million units in 2018, representing 67% of all TVs sold during the year.
The number of homes worldwide using an Ultra HD TV has now passed the 200 million mark, according to the latest research from Strategy Analytics’ Connected Home Devices service.
Despite the growth of online and mobile video, TV continues to account for the bulk of ad spend on video, according to Strategy Analytics.
Strategy Analytics’ analysis of pay TV subscriber numbers shows Virtual Multichannel Video Programming Distributor (vMVPDs) with 868K net adds in 2Q 2018 bringing the total number of vMVPD subscribers to 6.73M, up 119% YoY.
Strategy Analytics forecasts that global consumer and advertising spend on TV and video will grow from $490 billion in 2017 to $559 billion in 2022, an increase of $69B.
Strategy Analytics research reveals that more than one billion Connected TV devices are now in use worldwide.
Amazon’s share of the global smart speaker market dropped below 50% in the first quarter of 2018.
Global demand for video services reached $700 billion in 2017 and will grow steadily to reach $842Bn by 2022, according to a new whitepaper published by Strategy Analytics and sponsored by Huawei.