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N24 to be renamed WELT in January 2018

September 23, 2017 10.08 Europe/London By Jörn Krieger

German news channel N24 will become WELT (translated “World”) on January 18, 2018.

With the move announced in July 2015, the channel will adopt the brand of newspaper Die Welt published by Axel Springer. The German media company acquired N24 on December 9, 2013.

From mid-January 2018, the WELT brand will consequently cover TV, print and the internet.

“With a joint strong brand, we can offer a maximum of orientation and reliability, independent of when and where our audience wants to inform itself,” said channel head Dr Torsten Rossmann.

Documentary channel N24 Doku will, however, keep its name.

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Filed Under: Marketing, Newsline, TV Tagged With: Axel Springer, N24, Torsten Rossmann, WELT Edited: 23 September 2017 10:08

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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