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German news channel N24 to become WELT

July 7, 2015 13.09 Europe/London By Jörn Krieger

N24 logoGerman media company Axel Springer will change the name of its TV news channel N24 into WELT (translated “World”).

Under the umbrella brand WELT, Springer will in future bundle all journalistic offerings of its newspapers Die Welt and Welt am Sonntag as well as N24 on TV, the web and print. The goal would be to become the digital flagship platform for high-quality journalism, according to the company.

The introduction of the new brand will gradually take place through a long period of time to build up loyalty and trust by readers, viewers and advertisers.

Springer acquired N24 in December 2013.

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Filed Under: Newsline, TV Tagged With: Axel Springer, brand, N24, WELT Edited: 7 July 2015 13:10

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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