Video viewers at YouTube.com watched 93 videos on average during the month January, representing an increase of 50% versus a year earlier. Nearly 173 million US internet users watched online video during the month, according to the comScore Video Metrix.
US Internet users watched 32.4 billion videos in January, with Google Sites ranking as the top US video property with 12.8 billion videos. YouTube.com accounted for nearly 99% of all videos viewed at the property. Hulu ranked second with 903.1 million videos, or 2.8% of the all online videos viewed. Microsoft Sites ranked third with 491.8 million (1.5%), followed by Yahoo! Sites with 435.5 million (1.3%) and Viacom Digital with 361.2 million (1.1%).
More than 173 million viewers watched an average of 187 videos per viewer during the month of January. Google Sites attracted 136.5 million unique viewers during the month (93.9 videos per viewer), followed by Yahoo! Sites with 51.5 million viewers (8.5 videos per viewer) and CBS Interactive with 41.2 million viewers, (5.3 videos per viewer). The average Hulu viewer watched 23.5 videos during the month, representing an all-time high for the property.
Other notable findings from January 2010 include: 135.4 million viewers watched 12.7 billion videos on YouTube.com (93.4 videos per viewer). The average Hulu viewer watched 23.5 videos, totaling 2.3 hours of videos per viewer. The duration of the average online video was 4.1 minutes.