Comscore is to incorporate YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings.
Comscore cookie-free connected TV targeting comes to Europe
Comscore has announced plans to expand its Predictive Audiences targeting service into Europe.
Comscore takes connected TV advertising worldwide
Comscore is to roll out its advanced brand safety and contextual categorisation segments for connected TV advertising across the globe.
3.7m UK viewers watch Viewster
Viewster Media has said that 3.7 million UK viewers watched more than 50 million films or TV shows using Viewster’s subscription-free network of sites and syndication partners.
84.9% of US internet users watch web video
182 million US internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion,according to the comScore Video Metrix.
Vevo remains best watched YouTube channel
182 million US Internet users watched nearly 40 billion online content videos in November, while video ad views reached 10.5 billion, according to Comscore’s Video Metrix.
Vevo most popular YouTube channel
Vevo is the most popular dedicated YouTube channel in the U with 48.8 million views during the month of September.
US online video viewing reaches new heights
An all-time high of 188 million US internet users watched 37.7 billion online content videos in August, while video ad views totaled 9.5 billion.
Machinima becomes #2 YouTube partner
Gaming channel Machinima captured the #2 spot for the first time in July with 25.3 million viewers, according to comScore.
US online ad viewing reaches 10 billion
180 million US internet users watched 36.6 billion online content videos in May. Video ads posted another month of record-breaking gains, surpassing the 10-billion mark for the first time on record.