Netflix has become indispensable to many TV consumers, according to the CBranding of TV study from Hub Entertainment Research.
Ask TV viewers how important a show’s network is in their decision to watch or not watch, and they’re likely to answer: not much. In fact, in Hub’s recent Conquering Content study, people who say the network doesn’t influence their choice of show outnumber those who say it does by almost three to one (38% to 13%).
Despite this, Hub’s new