VOD revenues to climb by 54%

On-demand TV revenues from movies and TV programmes (and excluding revenues from other sources such as sports and adult, as well as SVOD packages) will reach $6.0 billion (€4.9 billion) in 2017, up from $3.9 billion in 2011 and $2.3 billion in 2007, according to a new report from Digital TV Research.

The On-demand TV Revenue Forecasts report estimates that the US will contribute $1.8 billion, or 30% of the global total, in 2017. This compares to the 46% it accounted for in 2007.

Italy will be in second place by 2017, doubling revenues from its 2007 total. China ($550 million) will be third by 2017, having risen from only $30 million in 2007.

From the $3.7 billion extra on-demand revenues to be added between 2007 and 2017, $1.2 billion will come from the Asia Pacific region and $1.0 billion from Western Europe. The US alone will add $750 million, followed by China ($520 million) and Italy ($327 million).

Digital cable will generate $2.74 billion in 2017 (or 46% of the total), up from the $1.61 billion recorded in 2011. The US will provide $944 million in 2017, with China second with $418 million. 

DTH/DBS will remain the second largest contributor, with $1.7 billion in 2017.

The US ($610 million) will again remain the leader and the UK take second place, with $193 million.

IPTV on-demand revenues will overtake DTT in 2012 to become the third largest on-demand revenues platform. IPTV on-demand revenues will reach $946 million by 2017. DTT on-demand revenues are mainly confined to Western Europe, especially Italy ($572 million by 2017).

By region, North America and Western Europe will still supply two-thirds of global on-demand TV revenues by 2017, although this proportion will be down from three-quarters in 2011. However, on-demand TV revenues will increase by 145% in the Asia Pacific region over the same period to reach $1.38 billion in 2017. China will provide a lot of this growth.

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