IBC 2009: Stand 1.A71
The NDS-TNS audience measurement solution designed to track pay-TV audiences has been updated to associate return path data with individuals within a household.
RPD individual (RPDi) uses a combination of NDS Dynamic and TNS RaPiDView technology to deliver behavioural analysis from homes that have agreed to participate through an opt-in process.
RPDi will get its first public outing at IBC 2009, where an application will prompt viewers to identify themselves by first name using the remote control and allows users to the add additional guests watching TV alongside them.
“Operators are turning to STB measurement because it allows them to truly understand the behaviours of their subscribers, providing rich data not available from traditional measurement methods,” said Gideon Gilboa, NDS senior product marketing manager for Advertising Solutions. “This includes niche channel viewing, time-shifted TV and interactive usage. To date this has mostly been reported on a household level but with RPDi customers can have the best of both worlds: rich STB data and strong individual level reporting to improve their business decisions and advertising sales.”
NDS and TNS first announced their partnership at IBC 2008. Subsequently customers signed up to the product include BSkyB, DirecTV, Sky Television (New Zealand) and Foxtel.