Sky Deutschland has shown a live HDTV production in 3D for the first time in Germany. On Sunday, about 120 invited guests in the Füllhalle at the Munich Praterinsel could follow the Bundesliga match between Bayer Leverkusen and Hamburger SV live in 3D.
Sky Deutschland is following in the footsteps of its UK counterpart with a live 3D transmission of the Bundesliga.
Outgoing Sky Deutschland CEO Mark Williams says that six months after its relaunch, the foundations for a viable business have been laid. His comments came as the German pay-TV platform reported increases in subscriber numbers and ARPU.
The German pay-TV operator Sky has announced it will introduce its push-VOD service Sky+ sometime later this year.
Sky Deutschland has said the proceeds of its capital increased announced in December amount to €110 million.
News Corp is to plough another €120 million into Sky Deutschland with the additional financing used on new marketing initiatives and HD content.
Brian Sullivan, one of the architects behind Sky+ and the MD of BSkyB’s customer group, is to leave the company to become chief executive of Sky Deutschland.
Sky Deutschland has launched a big marketing campaign centering around its HD services with a specially priced HD starter box retailing at €199.00, which includes a prepaid subscription and an HD receiver.
The combination of increased programming costs and lower revenues have led Sky Deutschland to further losses in the third quarter.
Sky Deutschland has rolled out the Brightcove platform across its Sky.de Web properties to support the organisation’s growing online video initiative. It will offer sporting event and entertainment-focused content to an audience of online viewers and subscribers in and around Germany.