Austria’s advertising sales house IP Österreich has officially completed its integration into RTL AdAlliance, adopting the RTL corporate identity and operating henceforth under the international RTL AdAlliance brand.
RTL Group to focus on RTL brand / TVNow to be renamed RTL+
Faced with growing competition by globally uniform players such as Netflix, Amazon Prime Video and Disney+, RTL Group wants to focus more strongly on its core brand RTL.