The streaming market in Germany is undergoing a significant transformation as more viewers turn to ad-supported subscription plans offered by major platforms like Netflix, Amazon and Disney.
GroupM promotes Izabela Albrychiewicz
GroupM, WPP’s media investment group, has appointed Izabela Albrychiewicz to lead GroupM CEE markets as CEO, GroupM CEE.
Traditional TV advertising “flat” in 2020
A new report says TV advertising will remain flat over the next 12 months as TV gets to grips with an uncertain economic period.