Media Audits International (MAI) is launching its first European countrywide audit in the Netherlands this month, representing over 40 channels in the region.
Creatives find the CTAM CAP fits
EuroSummit ’11. The winners of the fifth annual Creative Awards Program (CAP) have been announced by CTAM Europe at the EuroSummit event in Malta.
Ukraine looks to DTT subsidies
Ukraine intends to provide one million subsidised set-top boxes to the more needy members of its population as the country moves digitisation.
New exec joins HBO Central Europe
HBO Central Europe has appointed Gordon Finlayson to the senior position of general counsel.
Funny sells – but not always
CTAM EuroSummit ’11. Funny commercials proved to be the way out for Comcast. Being the ‘big guy’ as the largest cable operator it could not run ads comparing its services […]
Atlantic Bird 7 to launch from the Ocean
Eutelsat Communications’ latest satellite is set to lift-off this Saturday (September 24), from the Sea Launch platform in the international waters of the Pacific Ocean.
Cable should concentrate less on technology
CTAM EuroSummit ’11. Cablenets are still looking at the technology, when they should be focussing on marketing.
Challenges and opportunities with connected TV
CTAM EuroSummit ’11. Over-the-top may look like a big challenge to existing business models, but look at it from the consumers’ point of view, said Aleks Habdank, director digital entertainment […]
Call for advertising ubiquity
CTAM EuroSummit ’11. Cable operators need a core product if they are to be able to sell localised advertising.
Com Hem gains EU approval
Com Hem finally closed its second quarter with a 5% uplift in revenues. BC Partners released the financials as the European Union approved the acquisition of the company.