OTT TV episode and movie revenues for 22 Eastern European countries will reach $6.96 billion in 2029; up from $3.82 billion in 2023.
New data from Digital TV Research reveals that from the $3.1 billion additional revenues between 2023 and 2029, Russia will provide $1 billion and Poland $0.7 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “Together Poland and Russia will account for two-thirds of the region’s 2029 revenues. This means that the remaining 20 countries will share $2.57 billion – or an average of only $129 million each.”
Subscription Video on Demand will contribute the greatest chunk at $4,309 million, a rise of over $2,000 million followed by Advertising Supported VOD at $1,859 million, an increase of $1 billion.
Russia and Poland will be the only countries to generate SVOD revenues in excess of $1 billion by 2029.
