Poles spent an average of 4 hours and 8 minutes a day in front of their TV screens in February.
The figures, published by Nielsen’s The Gauge, mean that about 11 minutes less were watched than in January 2024.
A decrease in the amount of time spent with linear TV is the reason behind the decrease. Viewers watched an average of 17 minutes less than in January. In contrast, they spent slightly more time with streaming content (by 1 minute on average, compared to January).
Among television programs, Polish series, entertainment shows and news content gathered the largest audience in February. News station TVN24 became the leader among TV channels in terms of audience share. Among streaming content sources, SkyShowtime, Pilot WP and CDA.pl recorded increases.
These factors contributed to the increase in streaming’s total share of video viewing on the TV screen, which reached a record 8.3% in February (the highest level since the launch of the Gauge reports in Poland). Netflix remained at the top of the ranking of streaming services, but its share on the TV screen dropped slightly to 2.0% (from 2.1% in January). In second place, YouTube strengthened, narrowing the gap with Netflix, and recording a share on the TV screen of 1.9% (up from 1.6% in January).
