UMTG, the Croatian TV Joint Industry Committee, has awarded the country’s TV audience measurement tender to Nielsen.
The new agreement commences in January 2025 and will run for six years. An initial term of three years is followed by the provision for an additional three-year extension. The new service includes notable enhancements, expansion of the TAM panel from 810 to 1,000 households, integration of new technological solutions, as well as the establishment and adherence to mutually agreed-upon highest performance standards.
Magdalena Malinova, Executive Director of UMTG, stated: “UMTG was established in 2019 and has faced numerous challenges over the following two pandemic years. We are pleased to announce that just a year later, we have reached a significant milestone with the successful conclusion of a pivotal Tender, marking a historic achievement for the Croatian TV industry. The Tender was highly competitive, attracting responses from the most reputable international providers in the industry.”
Alida Žorž Miketek, Executive Director, Nielsen, added: “At Nielsen, we are committed to delivering the highest standards of service and innovation when it comes to TV audience measurement. Winning this Croatian tender is a testament to our local, regional and global team experience and capabilities and we are honoured to be trusted with the responsibilities for working together with UMTG to move the industry forward and power a better media future for all people.”