Zattoo is joining forces with 3 Screen Solutions (3SS) to provide live TV streaming to cars.
Car manufacturers in in Germany, Switzerland and Austria can now offer the streaming feature after Zattoo Stream APIs were integrated into the 3SS 3Ready platform.
The new Zattoo-3Ready integration was showcased to the automotive industry during IAA Mobility 2023 and will have its next outing to the worldwide broadcasting industry at IBC2023.
Last month, 3SS announced a collaboration and integration that puts YouTube into 3Ready.
3Ready comprises a diverse multiscreen digital entertainment ecosystem, powered by long-standing partnerships with content and technology providers. Pay-TV operators, streaming providers, telecoms companies, and automakers can create and deliver video entertainment experiences with a customized look and feel. 3Ready transforms traditional apps into content-centric discovery, reducing search time for the user, while boosting interaction and engagement.