Synamedia has announced its putting the ContentArmor headend watermarking solution at the head of its anti-piracy solutions.
With piracy now an online business Hollywood studios are increasingly mandating watermarking in their broadcast contracts. This has opened up new streaming first customers to the Sky Permira-backed technologist.
ContentArmor’s watermarking technology detects and disrupts the leakage of broadcast and streaming content to both consumers and businesses. Use cases include securing pre-release content to journalists and buyers, distribution to broadcasters and cinemas, and the streaming of premium VOD and live sports to consumers.
Alain Durand, Senior Director of Business Development at Synamedia, said, “The surge of interest we’ve seen in watermarking follows hot on the heels of major Hollywood studios mandating watermarking in more and more use cases. Synamedia is committed to headend watermarking because it is cost-effective to deploy and provides a decisive additional security layer compared to inserting watermarks in non-managed devices.”
Synamedia is now establishing a partnership programme with monitoring specialists and best-of-breed software providers. This new approach will to quickly respond to streaming providers’ fast-evolving and comprehensive requirements to combat piracy.
Avigail Gutman, Global VP of Intelligence and Security Operations at Synamedia, added, “Our new strategy reflects the shift in how operators are now thinking about reducing piracy and recouping lost revenues. Piracy has transformed from the theft of intellectual property to being a full-blown cybercrime. Rights holders, particularly those with live sports and premium content, need technological countermeasures based on operational intelligence with support from law enforcement to pinpoint pirates and hackers upstream and to keep honest users honest.”
At IBC, Synamedia is also highlighting its CSFEye solution which helps operators address the differing needs of password sharers and borrowers to help turn them into paying subscribers and increase ARPU. CSFEye shares a technology platform with the Synamedia Clarissa service for streaming analytics. Both CSFEye and Clarissa give customers insights into viewer behaviour.
