Telia subscribers in Lithuania via Telia Lithuania, Latvia via Tet TV and LMT and Estonia via Telia Estonia are now able to watch Warner Bros. Discovery’s Max Originals, in addition to the rich library of premium original HBO content.
Commenting on the development, Ekaterina Mihajlovic, distribution & business development director NEE & Turkey at Warner Bros. Discovery, said: “We are pleased to announce that we are expanding our partnership with Telia in Lithuania, Latvia and Estonia by making available our iconic Max Original titles to Telia’s customers as part of their HBO subscription service. This shows our commitment to bringing our most premium content to the region, in local languages, and our desire to pursue long-term strategy with our partner Telia”.
Vitalija Kibilde, head of TV business at Telia Lithuania, added: We are proud to be the ones bringing premium content into the Baltic market. We have managed to increase the awareness of HBO brand in our market during the 5 years of the partnership and we are pleased that the partnership has become even stronger – as a result our customers not only are able to enjoy HBO original content but also Max Originals and discovery+ titles”.
Inga Alika-Stroda, business director of Tet TV and Entertainment for Latvia, said: “We are thrilled to bring the incredible world of Max Originals to Tet, enriching our diverse range of content and strengthening our position as innovative and leading pay TV and streaming service in Latvia. HBO has consistently proven itself as a powerhouse brand, delivering exceptional quality content that has captured the hearts of customers worldwide.
“At Tet, we take pride in offering our subscribers a wide array of captivating entertainment, including locally produced shows and content from the strongest global content companies. With the addition of Max Originals, we are taking our commitment to providing outstanding storytelling and unforgettable experiences to new heights. This partnership represents a significant milestone for Tet, as we continue to forge alliances with the most esteemed brands in the industry. We are excited about the opportunity to deliver even more captivating and inspiring content to our customers, as we strive to exceed their expectations and provide them with an unrivalled entertainment experience.”
Juris Binde, LMT president for Latvia, added: “LMT is continually striving to make sure that customers have access to quality content for high quality relaxation and entertainment by broadcasting hundreds of Latvia’s and the world’s most popular programmes, films and series for various tastes, age groups and moods on our Smart Television/Viedtelevizija. We’re delighted that we’ll soon be able to augment our Smart Television content with films from Hollywood movie giant Warner Bros., which have only recently been screened in movie theatres, as well as outstanding series freshly minted in Hollywood’s film studios. During the summer, which is traditionally a time of vacations and schoolchildren’s summer holidays, superior quality and more accessible content will help the Latvian public to enjoy every day regardless of the weather.”
Meanwhile, Birjo Kiik, head of Telia Estonia’s TV and entertainment division, said that the partnership with Warner Bros. Discovery means even more rich TV content offer for Telia TV customers.
“High-quality and constantly updated HBO content has always been very well received by our customers, as all the exclusive international content is translated into Estonian. Now, when a large number of new series, films and documentaries are being added also from HBO Max production, we can once again positively surprise our customers”.