Financial terms were not disclosed. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution, according to Nielsen. TVTY’s solutions enable advertisers and agencies to seamlessly optimise their spend based on the outcomes most important to their business. The company will complement and expand Nielsen’s TV Attribution and Ad Intel services.
“We’re excited to welcome TVTY into the Nielsen family. The acquisition of TVTY aligns to Nielsen’s strategy to deliver cross-media outcomes as a complement to audience measurement,” said Nielsen’s Chief Growth Officer and President, International, Sean Cohan.
Eliott Reilhac, CEO of TVTY, added: “We believe that TV advertising will be increasingly bought and optimised based on business outcomes. We are grateful for the passionate team, partners, and clients that have allowed us to build the platform needed for this new reality. Today, we are humbled to join the Nielsen family, and we know there is no better place to achieve our vision on a global scale.”
TVTY is a tech company with a presence in New York, London, Madrid, Paris and Lyon and operates in more than 20 countries worldwide, offering its premium advertising solutions to top-tier brands.