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Nielsen takes over French TV ad intelligence company TVTY

July 9, 2021 10.36 Europe/London By Jörn Krieger

US data provider Nielsen has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris, France.

Financial terms were not disclosed. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution, according to Nielsen. TVTY’s solutions enable advertisers and agencies to seamlessly optimise their spend based on the outcomes most important to their business. The company will complement and expand Nielsen’s TV Attribution and Ad Intel services.

“We’re excited to welcome TVTY into the Nielsen family. The acquisition of TVTY aligns to Nielsen’s strategy to deliver cross-media outcomes as a complement to audience measurement,” said Nielsen’s Chief Growth Officer and President, International, Sean Cohan.

Eliott Reilhac, CEO of TVTY, added: “We believe that TV advertising will be increasingly bought and optimised based on business outcomes. We are grateful for the passionate team, partners, and clients that have allowed us to build the platform needed for this new reality. Today, we are humbled to join the Nielsen family, and we know there is no better place to achieve our vision on a global scale.”

TVTY is a tech company with a presence in New York, London, Madrid, Paris and Lyon and operates in more than 20 countries worldwide, offering its premium advertising solutions to top-tier brands.

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Related

Filed Under: Newsline, Research Tagged With: Eliott Reilhac, Nielsen, Sean Cohan, TVTY Edited: 9 July 2021 10:36

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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