As part of an internal competition, Nordija asked its colleagues to come up with a White Paper on today’s television trends.
The software company then approached Broadband TV News to judge the three best entries. Which we’ll be publishing over the next three weeks.
The Silver entry comes from Peter R0der Kristensen, VP Product Management at Nordija: Why you should welcome the commercial breaks.
TV commercial breaks are annoying interruptions and can invoke much frustration – yes. Furthermore, the future of a lot of the linear TV channels looks uncertain in the wake of on demand streaming services – offering content without long commercial breaks. So, where does this leave TV commercials as we know them today? What if embracing flow TV commercials could act as a life vest to keep the good content adrift?
Complete the form to Read the White Paper in full.