Euronews has become the first live channel to be offered on the AVOD section of Rakuten’s platform.
It will be available in all the European countries covered by Rakuten TV, offering programming in French, Portuguese, Italian, German, Spanish and English.
Euronews’ content will initially be offered through the Rakuten TV app on Samsung Electronics and LG Smart TV models from 2019. Rakuten TV’s branded remote-control button and the pre-installed app on LG and Samsung Smart TV´s, will make Euronews on Rakuten TV available to millions of European households. Subsequently, this will be extended to other suitable devices.
Commenting on the launch, Teresa López, European content director at Rakuten TV, said: “We are very excited about the launch of our first live channel, which allows us to enrich our current proposition providing an always more varied and extensive content in the platform. Rakuten TV is eager to continue expanding its content offer in order to provide a complete experience just on a click”.
Maxime Carboni, director of worldwide distribution at Euronews, added: “We are honored to be the first live content provider to join Rakuten TV’s AVOD service, allowing viewers to watch multiple Euronews versions on the platform. This great partnership definitely strengthens Euronews’ strategy of addressing its audience in new ways through innovative format and digital platforms. We were able to build along with Rakuten TV a great news content proposition and model which fits our common values: content localisation, great user experience and a focus on quality”.
Rakuten TV is the first European platform combining TVOD and AVOD business models.
