The pay-TV sector is expected to add a further 35 million more subscribers over the next five years, according to Digital TV Research.
The additions will take the global total to 1.06 billion. The 1 billion mark was passed in 2018.
Excluding analogue cable TV the projected growth forecasts pay-TV climbing from 380 million subscribers in 2010 onto 990 million at end-2019 and on to 1,062 million by 2025.
IPTV is the leader with an additional 84 million subscribers added between 2019 and 2025 to take its total to 391 million.
Satellite TV will lose 4 million subscribers between 2019 and 2025. Satellite TV will generate 20% of pay TV subscribers by 2025; down slightly from 21% in 2019.
Cable TV will account for 40% of all pay TV subscribers by 2025, down from 47% in 2019 and massively down from 74% in 2010. There will be 430 million cable TV subs (both analogue and digital) by 2025, 101 million lower than the 531 million recorded in 2010.