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UHD TV sets surpassing HD devices in Germany

January 29, 2020 11.53 Europe/London By Jörn Krieger

Ultra HD (UHD) TV sets are increasingly displacing HD sets in Germany.

According to GfK Retail & Technology, the share of UHD TVs in the overall TV market in 2019 was just under 65%, and in Q4 2019, it was already over 70% – with a further upward trend.

For 2020, German industry association Deutsche TV-Plattform therefore expects that three out of four TV sets sold will be Ultra HD devices.

In 2019, around 4.2 million UHD displays were sold in Germany (up 12% on 2018). Since 2014, a total of around 14 million units have been sold.

Consumers can find an overview of Ultra HD sets and further information on the new TV standard at www.uhdr.de, Deutsche TV-Plattform’s information portal on Ultra HD and HDR.

Meanwhile, the trend towards larger TV sets continued in 2019. The most popular were 55-inch flat screens with almost 1.5 million units sold. The strongest growth was recorded in the 65-inch screen section with a 23% increase over the previous year.

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Filed Under: Newsline, Technology, Ultra HD Tagged With: Deutsche TV-Plattform, GfK Retail & Technology Edited: January 29, 2020 11:53

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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