The number of subscribers in the country is rising sharply. In the third quarter, 126,000 additional subscribers reached 3.17 million. That is a growth of 4.1%. According to earlier figures from Telecompaper’s Consumer Insights panel, Netflix had 3.044 million subscribers in the Netherlands at the end of the second quarter, compared to 3.016 million in the first quarter. In terms of figures, only 28,000 households with a Netflix subscription were added in the second quarter, or a plus of 0.9%.
Disney+ will officially start as a competitor from November 12 in the Netherlands, but is already present with a beta test. Research by Telecompaper in August showed that 9% of the Dutch consider a subscription to the VOD service. On October 4, figures from Telecompaper showed that already 8% of Dutch households a trial subscription to Disney + has taken.
Of the 9% of respondents of the Consumer Insights panel that indicates Disney+ to want to buy, more than half indicates they will add Disney+ to their current SVOD subscription. The remaining part does not yet have a VOD subscription, or will cancel an existing subscription after purchasing Disney+ (in both cases 2% of the total market).
Netflix is by far the market leader in the Netherlands. Runner-up is RTL-owned Videoland with 760,000 subs at the end of the third quarter. The also paid Dutch SVOD service NPO Start Plus has 310,000 subscribers, while NLziet (the combined service of NPO and commercial broadcasters) has 150,000. Amazon Prime Video only has about 80,000 subscribers in the Netherlands.