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DAZN sublicenses Bundesliga rights from Eurosport / Subscription price rises

July 18, 2019 10.27 Europe/London By Jörn Krieger

Sports streaming service DAZN will show live Bundesliga football matches from next season in Germany and Austria.

This is made possible by a comprehensive partnership that Eurosport has concluded with DAZN. Under the agreement, which has been approved by German football league DFL, DAZN will be able to broadcast the Bundesliga matches acquired by Eurosport in the previous rights tender in the upcoming two seasons in Germany and Austria.

The rights package sublicensed by DAZN comprises 40 Bundesliga matches on Friday evenings at 20.30 CET, on Sundays at 13.30 CET, on Mondays at 20.30 CET as well as the DFL Supercup and the four relegation matches.

Kick-off will be on August 3, 2019 with the Supercup between FC Bayern Munich and Borussia Dortmund. The first Bundesliga match on DAZN will be the game between FC Bayern Munich and Hertha BSC on August 16.

The matches sublicensed by DAZN will no longer be available via the Eurosport Player online and in the app; they will be produced and distributed by DAZN. Eurosport Player customers who sign up for DAZN will receive a free month as a welcome gift.

Eurosport and DAZN are also working on an offer enabling existing Eurosport Player subscribers to continue watching Bundesliga content. In addition, Eurosport will grant Eurosport Player customers an extraordinary right of termination of their subscription contract.

The linear channel Eurosport 2 HD Xtra will continue to be shown in the Eurosport Player offer for Amazon Prime customers and on Swisscom TV (Switzerland) including the Bundesliga matches produced by DAZN. DAZN will also produce the Bundesliga matches distributed on German DTH satellite platform HD+ on Astra (19.2° East).

At the same time, it was agreed that DAZN will be able to integrate Eurosport 1 HD and Eurosport 2 HD on its streaming platform in Germany, Austria, Italy and Spain.

In return, DAZN will increase the subscription price from €9.99 to €11.99 per month from August 1 in Germany and Austria. There will also be an annual subscription for €119.99, equalling a monthly price of around €10.

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Filed Under: Editor's Choice, Finance, Newsline, Platforms Tagged With: Astra, Bundesliga, DAZN, DFL, Eurosport 1 HD, Eurosport 2 HD, Eurosport 2 HD Xtra, Eursport Player, HD+, Rights, Swisscom TV Edited: 19 July 2019 11:48

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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