Among the 2,000 respondents to the survey, which was conducted in November 2018, 201 said they had Hulu with Live TV and 183 said they had YouTube TV, Directv Now was in third place followed by Sling TV, PlayStation Vue, Philo, and fuboTV in that order.
The survey also found that interest in cord-cutting was on the rise: 20% of respondents said they’d cancel traditional TV in the next 12 months. That’s well ahead of the 11% who said the same thing in late 2017. That reverses an earlier dynamic where customers kept both as they tested new platforms.
“59 percent of the respondents had dual subscription[s], down from 69 percent in last year’s survey,” according to UBS analyst John Hodulik.
“Along with the recent price increases and pull back in promotional activity, we expect this trend to accelerate declines in total TV subscriptions.”