German TV channel Tele 5 will use Zattoo’s Dynamic Ad Insertion (DAI) solution for targeted commercials on its live-stream.
With DAI, commercials are replaced with tailored ads customised for viewers for example based on their age, gender or TV viewing habits.
The advertising format developed by Zattoo is already being used by Sport1 and internet TV channel Rocket Beans.
“As a TV streaming provider, Zattoo combines the advantages of TV with those of the digital world. This means: a high-quality advertising environment combined with online reach and digital targeting possibilities,” said Oliver Knappmann, Chief Sales Officer at Zattoo. “DAI is the intelligent evolution of TV advertising. This is how we can deliver matching, interesting advertising.”