TV streaming provider Zattoo is integrating its end-user business (B2C) into its business customer division, thus positioning B2B more centrally. Jörg Meyer will head the combined unit as the new Chief Commercial Officer.
Tele 5 opts for Dynamic Ad Insertion from Zattoo
German TV channel Tele 5 will use Zattoo’s Dynamic Ad Insertion (DAI) solution for targeted commercials on its live-stream.
Zattoo selects SpotX for connected TV advertising
Zattoo has chosen video ad serving platform SpotX as its technology partner for connected TV advertising.