• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Netflix adds 400,000 subscribers in Germany in Q3 2018

October 22, 2018 10.28 Europe/London By Jörn Krieger

Netflix and Amazon Prime dominate the German SVOD market in terms of subscriber numbers and recorded strong growth in the third quarter of 2018.

From the end of Q2 2018, Netflix gained around 400,000 new subscribers and Amazon Prime nearly 700,000, reports SVOD provider Cirkus with reference to figures compiled by UK market research company Ampere Analysis.

In a 12-month comparison, Netflix and Amazon are unchallenged leaders: Compared to Q3 2017, Netflix increased its subscriber base by 46% to 5.1 million (Q3 2017: 3.5 million) while Amazon increased its subscriber base by 24% to 9.9 million (Q3 2017: 8.0 million).

According to Mark Bradford, co-founder & director of Cirkus, Germany’s strong growth will enable it to displace the UK as the number one SVOD market in Europe by the end of 2018, making Germany one of the fastest growing markets in Europe.

“Amazon and Netflix are clearly driving the SVOD market in Germany and have now reached significant scale. Their success in firmly establishing SVOD in German households now presents opportunities for more niche, genre-based SVOD services such as Cirkus,” expects Bradford. “As the ‘late majority’, notably the 50 plus age demographic, now enters the German SVOD market, we believe Cirkus is well placed to appeal to this audience and to carve out a share of this fast-growing market.”

According to the Ampere Analysis study, 35% of Amazon Prime’s subscribers and 25% of Netflix subscribers are aged 45+.

The figures are based on a survey which Ampere Analysis conducts every six months among 2,000 German households as part of its worldwide survey of 33,000 households in 16 countries.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Editor's Choice, Newsline, On Demand/VOD, OTT, Platforms, Streaming, Top Story Tagged With: Amazon Prime, Ampere Analysis, Cirkus, Germany, Mark Bradford, Netflix, subscribers, SVOD Edited: 23 October 2018 12:16

Avatar photo

About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

Latest News

  • BBC Annual plan navigates tough financial climate
  • Porsche and ScreenHits TV in global streaming first
  • BBC to review social media guidance
  • Spain ups fast broadband coverage
  • Ukraine enacts and clarifies new media law

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...