TV streaming provider Zattoo is focusing its B2C business on the core markets Switzerland and Germany and will discontinue its B2C offer in the UK, Spain and Denmark in May 2018.
Internationally, Zattoo wants to expand its B2B business with partners. “We will continue to grow in our key markets,” said Nick Brambring, CEO of Zattoo. “Our goal is to offer our users the best TV streaming experience and to provide the best alternative to traditional TV reception methods. In the past years, we have already focused our B2C activities on Switzerland and Germany. On the B2B side, we will further expand our international business as a technology partner for network operators.”
Zattoo has around 1.5 million users on its platform every month. The company’s new strategy is based on several pillars: “In the B2C sector, we want to grow with premium users through paid subscriptions. In addition, we want to establish Zattoo increasingly for smart TV use in addition to mobile TV,” said Brambring. “In addition, with dynamic ad insertion we offer advertisers an innovative TV advertising format, namely the integration of TV spots in the live stream. We have great growth potential in this area. In the B2B segment, we are focusing on strong internationalisation. Hotwire is already our first US customer and we opened our Singapore office at the beginning of the year”.
Since 2007 Zattoo has been available in the UK, Spain and Denmark. Due to licensing regulations, only a limited service has been provided to users. In the UK, for example, Zattoo users could only stream their TV channels on computers, but not on mobile devices. In Denmark, Zattoo’s service was only offered as a premium subscription and not as a free version.
The withdrawal from these European markets has no impact on the EU-wide streaming that Zattoo has been offering to its premium users since the beginning of the year, underlines the company. German premium users can continue to stream German TV channels via Zattoo during a temporary stay in another EU country – including the UK, Spain and Denmark.