The only exception is viewing via a computer: smart TVs (66% in the US vs 61% in Europe); smartphones (61% in the US vs 54% in Europe) and tablets (43% in the US vs 40% in Europe).
People in the US are also more likely to watch online video on a daily basis, particularly on a smart TV.
Nearly one third of US internet users watch video on their smartphone every day.
The proportion of daily viewers in the US is larger, but growth has plateaued, while in Europe slow growth is continuing.
In Q3 2017 30% of US internet users watched video on their smartphone daily, compared to 21% in Europe.
Online video in the main way of viewing for more than four in 10 US internet users.
The proportion of internet users who strongly agree online video services are the main way they watch TV and film is 16% in the US and 10% in Europe.
“The number of global households with subscription streaming video on demand (SVoD) services continues to grow,” said Daniel Gadher, senior analyst, Ampere Analysis.
“In fact, SVoD is becoming the main way many people enjoy movie and TV content in a relatively short space of time. As operators work hard to expand the viewing choices by investing in high quality content, this trend will only expand.”