Venue aims to treat purchasers of pay-per-view events as long term customers rather than one-off buyers. It will use data to improve the customer journey.
“Each time a customer interacts with a PPV operator, there is a point in which timely engagement can have a massive impact on the relationship,” said Bhavesh Vaghela, CEO, Paywizard. “Operators in pay-per-view TV can now offer personalised engagement at each key Decision Moment by proactively using customer data insight and predictive analytics to leverage a dynamic content management system that feeds captivating content to consumer devices.”
Venue combined the data-driven features of Paywizard Agile with Ostmodern’s Skylark OTT platform and expertise in digital product design.
Thomas Williams, Chief Executive Officer at Ostmodern, says: “Data on each customer’s viewing and consumption profile, combined with transactional information, is leveraged to support a propensity to purchase model, aimed at dynamically personalising the content and UX. Critical to PPV success is continuing to build the customer relationship over time, leveraging both paid and free content to, engage and entice repeat purchases.”
The technology will be on display at IBC Amsterdam later this week.